Your privacy is a serious matter at 777cs. This Privacy Policy explains exactly what personal data we collect when you use the 777cs platform, how we use and store it, who we share it with, and what rights you hold over your own information. We encourage every Pakistani player to read this document carefully — understanding how your data is handled is an important part of using any online gaming platform responsibly.
777cs ("Platform", "We", "Us", "Our") operates the online sports betting and casino platform accessible at 777cs.bet, serving players primarily across Pakistan — including major cities such as Karachi, Lahore, Islamabad, and Faisalabad. 777cs holds an internationally recognised gaming licence and acts as the data controller in respect of personal data collected through the 777cs platform.
As the data controller, 777cs is responsible for deciding how and why your personal data is processed. Our obligations under this role are governed by the data protection provisions of our international gaming licence and applicable privacy law. For all data-related enquiries, please contact us via the support channel available inside the 777cs platform.
777cs collects personal data through multiple touchpoints: the account registration process, day-to-day platform usage, payment transactions, and communications with our support team. The categories of personal data we collect include:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport details | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration & account updates |
| Financial Data | JazzCash account details, EasyPaisa wallet ID, bank account references (HBL, UBL, Meezan), transaction history in PKR | Deposits & withdrawals |
| Gaming Data | Bet history, game sessions, wager amounts, wins and losses, bonus usage, PSL and cricket betting activity | Ongoing platform use |
| Technical Data | IP address, browser type, device identifiers, operating system, session timestamps, geolocation data | Every platform session |
| Communications Data | Live chat transcripts, support ticket content, email correspondence | When you contact support |
| Preference Data | Responsible gaming settings, marketing opt-in status, language and notification preferences | Account settings & onboarding |
777cs does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data unless this is strictly required by our KYC or anti-money-laundering obligations, in which case it will only be collected with your explicit consent and will be handled with heightened security protections.
777cs processes your personal data only for clearly defined, legitimate purposes. We do not use your data for any purpose incompatible with the reasons for which it was originally collected. The primary purposes for which 777cs uses your personal data are as follows:
777cs relies on one or more of the following legal bases when processing your personal data, depending on the specific purpose:
777cs does not share your personal data with third parties except in the circumstances described below. All third parties with whom 777cs shares data are contractually required to maintain appropriate confidentiality and security standards.
777cs uses cookies and similar tracking technologies to operate the platform effectively, personalise your experience, and measure platform performance. The types of cookies used on 777cs.bet include:
Most web browsers allow you to control cookies through their settings. Disabling strictly necessary cookies may impair your ability to log in or access core 777cs features. All other cookie categories can be managed without affecting your ability to use the platform.
777cs retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by our legal and regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML and licensing obligations |
| Financial & Transaction Data | 7 years from transaction date | Financial regulatory compliance |
| Gaming & Bet History | 5 years from each recorded session | Dispute resolution & licence audit |
| KYC Documents | 5 years from account closure | AML regulatory requirement |
| Customer Support Records | 3 years from last interaction | Complaint handling & legal claims |
| Marketing Preferences | Until consent withdrawn + 1 year | Demonstrating lawful consent basis |
| Technical & Log Data | 12 months from collection | Security monitoring & fraud detection |
Upon expiry of the applicable retention period, 777cs will securely delete or anonymise your personal data in accordance with our internal data disposal procedures. Where anonymisation is applied, the resulting data is no longer personal data and may be retained indefinitely for statistical and research purposes.
777cs implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:
As a 777cs account holder, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact us through the support channel inside the 777cs platform. We will respond to verified requests within a reasonable timeframe, typically within 30 days.
777cs strictly prohibits the use of its platform by any person under the age of 21. We do not knowingly collect personal data from individuals below this age threshold. If 777cs becomes aware that personal data has been collected from a person under 21 — whether through registration, payment, or any other interaction — we will take immediate steps to close the account, void any associated wagers, return any deposited funds, and permanently delete the associated data.
If you are a parent or guardian and believe that a minor has registered a 777cs account or provided personal data to the platform, please contact our support team via live chat immediately. We take all such reports seriously and will investigate and act without delay.
As an internationally licensed gaming platform, 777cs may transfer certain personal data to processors and sub-processors located outside Pakistan — for example, KYC verification providers, game software suppliers, and cloud infrastructure partners. Where such transfers occur, 777cs ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Privacy Policy.
Safeguards used for international data transfers include data processing agreements incorporating standard contractual clauses, certification under recognised data protection frameworks, and technical encryption measures applied to data in transit and at rest. By using the 777cs platform, you acknowledge and consent to the transfer of your personal data on this basis.
777cs reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, platform features, or applicable legal requirements. When material changes are made, we will notify registered Players via email or in-platform notification at least 7 days before the updated Policy takes effect.
The "Effective Date" displayed at the top of this page indicates when the current version of the Privacy Policy came into force. We encourage you to review this Policy periodically. Continued use of the 777cs platform after the effective date of any revision constitutes your acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 777cs handles your personal data, please contact our support team via the live chat facility available inside the 777cs platform. Our Data Protection contact email is displayed in the footer of this page as plain text for your reference.
If you are not satisfied with 777cs's response to a privacy concern, you have the right to escalate your complaint to the data protection supervisory authority relevant to our international gaming licence jurisdiction, or to the independent dispute resolution body designated under that licence.
Privacy is not just a legal requirement for 777cs — it is a core platform value. Here is what we commit to every Pakistani player.
Every data exchange between your device and 777cs — logins, deposits via JazzCash and EasyPaisa, bet placement, account updates — is protected by 256-bit SSL/TLS encryption. Your personal and financial information is never transmitted in plain text across any network.
777cs does not and will never sell your personal data to advertisers, data brokers, or any unaffiliated commercial third party. Your information is used exclusively to run your account, process your PKR transactions, and keep the platform secure — nothing more.
777cs does not hold your data indefinitely. Each category of personal data has a defined retention period based on regulatory requirements and legitimate business need. When a retention period expires, data is securely deleted or irreversibly anonymised — no exceptions.
Every 777cs player holds the right to access, correct, port, restrict, or delete their personal data. Submit a request through live chat inside the platform. We verify your identity first to prevent misuse, then process your request within 30 days — no runaround, no stonewalling.
Data protection obligations at 777cs are not self-imposed — they are mandated by our international gaming licence. Independent auditors periodically review our data handling practices, security infrastructure, and KYC procedures to confirm we meet the standards required by that licence.
You control which non-essential cookies 777cs places on your device. Marketing and analytics cookies require your active consent and can be withdrawn at any time via account settings. Only strictly necessary cookies — those that keep your session secure — are set without requiring your approval.
777cs uses your gaming data — bet frequency, session length, deposit patterns — as part of our responsible gaming monitoring programme. This data analysis is there to protect you, not to increase your spending. If our systems detect patterns consistent with problem gambling, we may proactively apply account safeguards. This is a condition of our international licence and a commitment we make to all 21+ players on 777cs.
PSL cricket betting, live casino, 700+ certified slots, and instant PKR banking via JazzCash and EasyPaisa — all on a platform that takes your privacy as seriously as your winnings. Adults 21+ only.